As we all know, Mediacorp Raintree Pictures is a Singapore-based company. This company has achieve tremendous fame and credit in movies such as The Leap Years and Homerun. In their official website, Mediacorp Raintree Pictures mentioned that they are "interested in producing mainstream movies, movies that audiences regardless of language or culture can relate to." This tells a lot about their intention of horizontal expansion.
Being a small company as compared to 20th Century Fox, its appetite for production is huge. Any producers, directors or writers can approach the company and work out a way to embark on new projects. Furthermore,the company constantly collaborate with media companies from other countries to produce movies. Being stationed in Singapore, it is ideal as Singapore is a hub where the East and West merge. Although there might be cultural imperialism at play by the US on Singapore culture, movies such as 881 had helped to retain the "Singapore flavour" in our movies. Apparently, we might be exposed to other cultures but we must not forget our roots, our culture.
With such a local company existing to bring out new talents and encourage Singaporeans to be creative, I believe that future movies by Mediacorp Raintree Pictures will be a mixture of cultures, whereby many would see familiarity with today's society.
